Our Story

MTA Consulting was created with one clear goal — to transform how FMCG organizations build commercial capability. Founded by practitioners who’ve led marketing, sales, and category teams at global brands, we saw first-hand how most training was generic, passive, and quickly forgotten.

That insight inspired the MTA Capability Hub — a platform where AI meets experience. Every module combines the expertise of seasoned FMCG professionals with the power of advanced AI — delivering self-paced video lessons, instant AI-powered Q&A, and adaptive learning experiences that reflect each company’s language and reality.

Today, we help organizations turn capability building into a competitive edge — through a blend of ready-to-deploy courses, custom content creation, and AI-enhanced learning pathways that make development practical, measurable, and scalable.

Our Approach

At MTA Consulting, every partnership begins with listening. We take time to understand your organization’s goals, language, and commercial realities — because true capability growth starts with understanding what matters most to you.

Our process is deeply collaborative. We co-design learning experiences with our clients, ensuring every module, case study, and framework feels relevant and practical. Whether it’s aligning with your internal playbooks or integrating your category models, we make learning reflect your world.

Through the MTA Capability Hub, we combine this personalization with the power of AI and modern learning technology — creating self-paced, adaptive experiences that deliver immediate answers, deeper engagement, and measurable results.

For us, technology is never the focus — it’s the enabler. What defines our approach is how we use it to build lasting capability, not just deliver content.